Bausch + Lomb launches Asana lenses in U.S.

Ms. Yang Yang reports BAUSCH + LOMB LAUNCHES ASANA GAS PERMEABLE LENSES IN THE UNITED STATES Bausch + Lomb Corp. has launched its Asana gas permeable lenses in the United States. Asana offers eye care professionals a versatile, all-in-one comprehensive GP portfolio, featuring spherical, aspheric, toric, multifocal, multifocal toric, reverse geometry and keratoconic contact lenses. "Many still prefer rigid gas permeable contact lenses for clear, comfortable and consistent vision," said Yang Yang, president, global vision care, Bausch + Lomb. "Asana offers eye care professionals a catalogue of customizable GP lenses designed to fit each patient's unique corneal curves, ensuring a fantastic fit and sharp vision. These GP lenses also complete our custom specialty vision products lens portfolio, offering a comprehensive range of options -- from scleral to custom soft, ortho-K and now custom GP lenses." Asana GP lenses are designed to maintain their shape throughout the day, delivering excellent visual acuity. Their rigid material resists protein and fatty deposits, helping to maintain clarity and comfort. Highly durable, they offer strong resistance to breaking and chipping, which can make them a cost-effective option due to less frequent replacement. For patients with high corneal astigmatism, severe refractive errors, keratoconus, corneal irregularities or postsurgical vision correction needs, gas permeable lenses provide enhanced visual precision to address these more complex vision challenges. "Rigid gas permeable corneal contact lenses are an excellent option for certain patients, and having access to consultants to assist with fittings is a critical component of success," said James R. Hoffman, OD, FAAO, Orange Park Eye Center, Orange Park, Fla. "With Asana, eye care professionals get both, along with fast manufacturing and shipping times, a generous warranty period, and an extensive range of lens designs such as spherical, toric, multifocal and more. It's an excellent option, particularly for busy practices." Asana GP lenses are custom made exclusively with Boston materials, and, through the EZ-exchange warranty program, unlimited lens remakes are available for 120 days. About Bausch + Lomb Corp. Its mission is simple: The company helps people see better to live better, all over the world. For nearly two centuries, it has evolved with the changing needs of patients and customers, and its commitment to innovation and improving the standard of care in eye health has never been stronger. From contact lenses to prescription products, over-the-counter options, surgical devices and more, it is turning bold ideas into better outcomes through passion, perseverance and purpose.