Bausch + Lomb launches Asana lenses in U.S.

Executive Summary

• Bausch + Lomb has launched its Asana gas permeable (GP) contact lenses in the United States, expanding its comprehensive GP portfolio.
• The Asana line is designed to offer eye care professionals a versatile, all-in-one solution featuring multiple lens designs including spherical, aspheric, toric, multifocal, multifocal toric, reverse geometry, and keratoconic options.
• The lenses are engineered for durability and visual clarity, resisting protein and fatty deposits, and are specifically targeted at patients with high corneal astigmatism, severe refractive errors, keratoconus, corneal irregularities, or postsurgical vision correction needs.

Key Details

• Product Name: Asana gas permeable lenses.
• Launch Region: United States.
• Portfolio Composition: The Asana line includes spherical, aspheric, toric, multifocal, multifocal toric, reverse geometry, and keratoconic contact lenses.
• Material and Manufacturing: Custom-made exclusively with Boston materials.
• Key Features:
  • Maintains shape throughout the day for excellent visual acuity.
  • Rigid material resists protein and fatty deposits to maintain clarity and comfort.
  • Highly durable with strong resistance to breaking and chipping, potentially offering cost-effectiveness due to less frequent replacement.
  • Designed to fit unique corneal curves for sharp vision.
• Warranty and Support:
  • Includes an EZ-exchange warranty program offering unlimited lens remakes for 120 days.
  • Features fast manufacturing and shipping times.
  • Access to consultants to assist with fittings.
• Target Patient Profiles: Patients with high corneal astigmatism, severe refractive errors, keratoconus, corneal irregularities, or postsurgical vision correction needs.

Notable Quotes

• "Many still prefer rigid gas permeable contact lenses for clear, comfortable and consistent vision... Asana offers eye care professionals a catalogue of customizable GP lenses designed to fit each patient's unique corneal curves, ensuring a fantastic fit and sharp vision." — Yang Yang, President, Global Vision Care, Bausch + Lomb
• "With Asana, eye care professionals get both [access to consultants and excellent lens options], along with fast manufacturing and shipping times, a generous warranty period, and an extensive range of lens designs such as spherical, toric, multifocal and more. It's an excellent option, particularly for busy practices." — James R. Hoffman, OD, FAAO, Orange Park Eye Center