BrewDog Inverurie Reopens with New Community Champions Model

Executive Summary

• BrewDog (by Tilray Brands) is reopening its Inverurie, Scotland location on June 27, 2026, introducing a new "Community Champions" model to give local residents and groups a formal voice in venue programming.
• The model will operate as a one-year pilot to test the balance between company-led operations and community-led engagement, with plans to potentially expand it to other UK bars.
• The reopening event includes a ribbon-cutting on June 26, live entertainment, and complimentary pints for the first 100 guests.

Key Details

• Reopening Date & Location: Saturday, June 27, 2026, at 16 Market Place, Inverurie, Scotland.
• Community Champions Model: A trial program running for up to one year that integrates local residents, OG Punks, and community organizations into shaping the bar's events, programming, and community initiatives.
• Event Schedule: Ribbon-cutting ceremony on Friday, June 26 at 6:30 PM; public celebration begins Saturday, June 27 at midday featuring live music and entertainment.
• Promotional Offer: First 100 guests receive a complimentary sample pint of a BrewDog headliner or new release beer on a first-come, first-served basis.
• Broader Operational Refresh: The reopening coincides with BrewDog's wider UK bar refresh, including the recent launch of 24 Tilray-owned American craft beers and a new food/drink menu featuring signature burgers, an expanded plant-based range, upgraded sides, refreshed Melts & Subs, and a new spirits lineup.
• Community Background: The new model was developed after Inverurie residents submitted a formal proposal to BrewDog detailing the venue's local value and desired role, building on the location's history as one of the brand's most engaged UK communities.

Notable Quotes

• Lauren Carrol, Chief Commercial Officer, BrewDog: “Inverurie did something remarkable: the community came to us. Local residents put together a proposal and showed us what this bar means to them, so we listened and put a plan in place to reopen. The people of Inverurie have always been a special part of BrewDog’s story, and it is only right that they now have a voice in shaping what happens inside their local bar. This is the beginning of a model we hope to grow.”