Grown Rogue's New Jersey Affiliate Celebrates One Year of Sales

Executive Summary

• Grown Rogue’s New Jersey affiliate, ABCO Garden State, celebrates one year of sales, reporting full sell‑through and monthly product sales now exceeding 600 lb.
• Phase 1 production is approaching the target of >500 lb/month, while Phase 2 construction is underway and expected to lift capacity to >1,000 lb/month.
• The company’s Yeti value brand saw strong growth, with monthly sales more than doubling from June (≈96 lb) to November (≈203 lb).

Key Details

• One‑Year Milestone: First sale on 11 Dec 2024; anniversary marked on 15 Dec 2025.
• Phase 1 Performance: Yield progressing toward >500 lb/month target; average monthly sales now >600 lb with >80 % of sales as branded, packaged product.
• Full Sell‑Through: Achieved over the last three months, indicating strong demand and inventory management.
• Yeti Brand Growth: Monthly Yeti sales increased from ~96 lb (June) to ~203 lb (Nov), reflecting rising consumer recognition and retailer support.
• Phase 2 Construction: Ongoing; once completed, capacity expected to exceed 1,000 lb/month, enabling further market penetration.
• Management Commentary: CEO Obie Strickler highlighted learning about Northeast markets, the longer‑than‑desired ramp, and confidence that low‑cost, craft‑quality production will succeed in any market.

Notable Quotes

“As we celebrate our first full year of sales in New Jersey… we never wavered from our underlying philosophy that customers want great product at a great price, and we are built to deliver on that with prudent scale.” – Obie Strickler, CEO

“Our sales and operations team is energized to have Phase 2 underway… this next phase of expansion will allow us to deepen our presence in the New Jersey market while staying true to our disciplined approach to capital deployment.” – Obie Strickler, CEO