Charlotte's Web Serves as a Premier CBD Partner for Landmark Medicare and Medicaid Pilot Program

Executive Summary

• Charlotte's Web Holdings announced participation as a CBD provider in the Center for Medicare and Medicaid Innovation (CMMI) pilot program, enabling senior oncology patients to receive reimbursed hemp‑derived CBD products through Medicare/Medicaid.
• The company will launch a dedicated online healthcare portal in early 2026 to deliver a curated set of CBD products to enrolled seniors, expanding its medical channel business.
• The initiative is supported by the company's Scientific Advisory Board and nonprofit partner Realm of Caring, providing clinical guidance, patient education, and outcomes tracking.

Key Details

• Program Scope: First‑time Medicare/Medicaid reimbursement for senior cancer patients; targets 67 million beneficiaries with ~20% already using CBD for pain, arthritis, etc.
• Product Offering: Set of existing Charlotte's Web CBD products (oil tinctures, gummies, capsules, topicals, pet products) to be made available through a secure e‑commerce portal beginning early 2026.
• Distribution Model: Online healthcare portal with advanced data security; integrates e‑commerce with patient/physician information protection.
• Scientific Advisory Board (SAB): Provides oversight on product integrity, clinical validation, and education; chaired by Dr. Marcel Bonn‑Miller (Chief Scientific Officer).
• Partner Organization: Realm of Caring (501(c)(3)) will deliver cannabinoid therapy guidance, patient/provider education, and real‑world data collection for program evaluation.
• Financial Impact (Qualitative): Anticipated to open a new revenue stream via Medicare/Medicaid reimbursement, improve affordability for low‑income seniors, and potentially lower downstream healthcare costs.
• CEO Quote: Bill Morachnick highlighted the historic step of bringing reimbursed CBD options to underserved senior cancer patients and positioning Charlotte's Web as a leader in patient‑centered hemp‑based care.
• Forward‑Looking Statements: The release contains typical risk disclosures; no specific financial guidance or quantified revenue projections were provided.

Notable Quotes

“Charlotte's Web is proud to participate in the CMMI program to bring trusted CBD options to underserved seniors battling cancer.” – Bill Morachnick, CEO
“Scientific rigor underpins every aspect of this program… ensuring products are safe and effective.” – Dr. Marcel Bonn‑Miller, Chief Scientific Officer