Activation Following Lake Berryessa Electric Boat Festival Title Sponsorship

Executive Summary

• Vision Marine Technologies served as Title Sponsor for the Lake Berryessa Electric Boat Festival in Napa, California, on June 5-6, 2026.
• The company executed a direct market activation strategy, completing approximately 60 on-water demonstration rides across three featured electric boat models to drive brand visibility and product exposure in the California market.
• The event featured an Electric Marine Leadership Summit convening over 80 industry leaders, with discussions focused on charging infrastructure, marina electrification, vessel technology, and policy considerations for electric marine adoption.

Key Details

• Event: Lake Berryessa Electric Boat Festival (June 5-6, 2026) at Pleasure Cove Marina, Napa, California.
• Sponsorship Role: Title Sponsor.
• Demonstrations: ~60 on-water demo rides completed across three featured vessels.
• Featured Vessels: Sterk 31E (equipped with dual E-Motion™ 180E propulsion systems), SPECTR 26, and Fantail 217.
• Event Scope: Produced by Sea Watts and hosted by Pleasure Cove Marina; attracted hundreds of public attendees alongside industry stakeholders.
• Industry Focus: Summit discussions covered charging infrastructure, marina electrification, vessel technology, workforce development, commercialization opportunities, and regulatory/policy considerations for the electric marine sector.

Notable Quotes

• Maxime Poudrier, Chief Operating Officer: "The Lake Berryessa Electric Boat Festival demonstrated why direct market activation matters... approximately 60 demonstration rides across our featured boats represents a meaningful product exposure milestone in a strategic California market."
• Ollie Danner, Founder and CEO of Sea Watts: "Vision Marine's role as Title Sponsor helped bring electric boating directly to the water for consumers and industry leaders... companies like Vision Marine demonstrating real products in real boating conditions."