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Production / Operations

Nevis Brands Announces Major(TM) Expansion

By The Northwire Desk — AI Analysis Oct 30, 2025 · 08:15 NEVI · 0.065 Nevis Brands Inc.
NEVI · Price

Executive Summary

  • Nevis Brands launched its Major™ 100 mg cannabis‑infused shots in New Mexico, now available at select licensed retailers.
  • The company has begun production for a full market entry of the Major line in Arizona, targeting launch before the end of November 2025.
  • Expansion adds three flavors (Blueberry, Fruit Punch, Blackberry Lemonade) to both states, reinforcing Nevis’s multi‑state growth strategy.

Key Details

  • New Mexico Launch: Major™ 100 mg THC beverage shots officially on sale; single‑serve format delivering effects within 10–20 minutes.
  • Arizona Production: Initiated manufacturing process with existing partners; full market entry anticipated by late November 2025.
  • Product Portfolio: Both states will carry three flavors – Blueberry, Fruit Punch, and Blackberry Lemonade.
  • Historical Sales Context: Over 5 million bottles of Major™ sold since the 2019 Washington State launch.
  • Strategic Rationale: Expansion aligns with Nevis’s “multi‑state growth strategy” and responds to strong demand observed in Arizona from 2021‑2024.

Notable Quotes

“This launch marks an exciting chapter for Major™ in New Mexico, where we've seen strong demand for innovative, high‑quality products like ours,” – John Kueber, CEO, Nevis Brands.

“Our return to Arizona represents a strategic step in our multi‑state growth strategy… we believe we can again be successful.” – John Kueber, CEO, Nevis Brands.

Read the original news release →

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