Other
Nevis Brands Inc. Announces Expansion into the Functional Wellness Market with the Launch of OOMRA Adaptogen and Nootropic Beverages
Diversification into Non-THC Wellness Amidst Regulatory Overhang and Price Erosion

Executive Summary
- Product Launch: Nevis Brands Inc. announced the launch of OOMRA™, a line of non-psychoactive adaptogen beverages (CLARITY and UNWIND formulations).
- Strategic Pivot: The move diversifies revenue streams away from cannabis/hemp-derived THC products into the mainstream functional wellness market.
- Revenue Timeline: Management expects OOMRA to begin contributing to revenues in Q3 2026.
- Distribution: Currently Direct-to-Consumer (DTC) with discussions ongoing for convenience store placement.
- Context: This follows a fiscal year where the company achieved positive operating cash flow ($62,102) and narrowed its operational loss to near break-even levels ($18,716 adjusted).
Material Impact
- Market Reaction Divergence: Despite previous positive earnings in March 2026 (positive operating cash flow), the stock price has declined from $0.09 in October 2025 to $0.03 in May 2026. This indicates skepticism regarding the sustainability of growth or regulatory risks outweighing operational improvements.
- Regulatory Risk Mitigation: The Dec 2025 news highlighted a federal government announcement ending the sale of Hemp Derived THC in late 2026. OOMRA is non-psychoactive, which mitigates this specific risk, but it does not eliminate the core business exposure immediately as revenue contribution starts Q3 2026.
- Incremental Growth: The launch is consistent with previous expansion strategies (Major in NM/AZ, Happy Apple in Ohio). It lacks the "unexpected" nature required for a Material - Positive rating given the market's prior rejection of positive earnings news.
- Capital Efficiency: While operating cash flow turned positive ($62k), scaling OOMRA will likely require additional capital or reinvestment, potentially straining liquidity before Q3 revenue materializes.
NEVI · Price
Company Overview
- Core Business: Manufacturer and distributor of cannabis-infused beverages (Major™) and hemp-derived THC beverages (Happy Apple™).
- Flagship Project: Major™ brand has sold over 5 million bottles since 2019 launch in Washington State.
- Expansion Strategy: Multi-state growth into Illinois, New Mexico, Arizona, Ohio, New Jersey, Missouri, Wisconsin, and the Carolinas.
- New Initiative: OOMRA™ functional wellness beverages (Adaptogens/Nootropics) designed to be alcohol-free and caffeine-free.
More from Nevis Brands Inc.
Mar 18, 2026 · 16:50