Else Nutrition Plans Canadian Market Relaunch in 2026

Executive Summary

• Else Nutrition Holdings Inc. announced a relaunch of its Canadian business in early 2026, shifting to a direct‑to‑retail distribution model.
• The company projects approximately CAD $500,000 of revenue in the first year after relaunch, with Canada expected to represent 10‑15% of U.S. sales over time.
• Direct vendor approval has been secured with Canada’s largest national retailer; additional retail and e‑commerce partnerships are being pursued.

Key Details

• Relaunch Timing: Early 2026 (Q1 2026) under a direct distribution model.
• Revenue Forecast: CAD $500,000 expected in the first post‑relaunch year.
• Market Share Outlook: Canada projected to contribute 10‑15% of total U.S. sales once fully ramped.
• Distribution Changes: Terminated former distributor (July 2025); approved as a direct vendor with the nation’s largest retailer; pursuing additional national retailers and specialty/independent channels via a new local distributor.
• E‑Commerce Expansion: Plans to grow Canadian online presence through Amazon, its own DTC platform, and other marketplaces.
• Historical Context: 2023 Canadian revenues exceeded CAD $1 million; Q4 2024–H1 2025 saw declines due to stock outs and reduced marketing spend.

Notable Quotes

“We have always viewed Canada as a strategically important market,” said Hamutal Yitzhak, CEO and Co‑Founder of Else Nutrition. “Our return to Canada under a direct‑to‑retail model positions us for more sustainable growth, improved margins, and stronger execution.”