Mercanto launches vape cartridge line in Quebec

Executive Summary

• Mercanto Holdings Inc. launched three one‑gram vape cartridges in Quebec, marking its entry into the province’s newly opened vape category.
• The new SKUs (Afghan Gold, Cherry Blossom, and online‑exclusive Peach Sumo) now represent ~8 % of all vape cartridge shelf space in Quebec (24 SKUs in‑store, 29 total across channels).
• Mercanto also introduced its M3BPlus battery (manufactured by CCELL), the only two battery models authorized province‑wide for the category.

Key Details

• Launch Products:
• Afghan Gold – one‑gram cartridge, available in‑store and online.
• Cherry Blossom – one‑gram cartridge, available in‑store and online.

• Peach Sumo – one‑gram cartridge, exclusive to the Société québécoise du cannabis online platform.

• Market Position:

• Mercanto’s cartridges occupy ~8 % of Quebec vape cartridge shelf space.

• Current provincial inventory: 24 SKUs in physical stores; 29 SKUs across both store and online channels.

• Strategic Rationale:

• Provides a “meaningful initial market position” as the category opens.

• Two in‑store offerings target complementary consumer segments, reducing internal product overlap.

• Industry Context:

• In BC, AB, and ON, vape categories account for roughly 15 % of total cannabis sales; similar adoption in Quebec could represent a significant growth opportunity.

• Sales Outlook:

• Each cartridge is expected to last consumers 1–2 months depending on usage.

• Mercanto anticipates clearer visibility on sales velocity and market share by the end of Q1 2026.

• Battery Introduction:

• Launch of M3BPlus battery, manufactured by CCELL.
• Only two battery models (including M3BPlus) will be authorized province‑wide for vape devices.