KITS Eyecare Announces Record-Breaking Sales of $5.8 Million During Black Friday Week and Cyber Monday

Executive Summary

• KITS Eyecare reported record‐breaking sales of approximately $5.8 M for the Black Friday/Cyber Monday week (Nov 25–Dec 1, 2025), a 22% YoY increase.
• Glasses units ordered topped 16,800 pairs, up 35% YoY, setting a new single‑week unit record.
• Repeat customers accounted for >65% of the week’s revenue; marketing spend was ~14.3% of revenue ($831.6 K).

Key Details

• Total revenue for the Black Friday/Cyber Monday week: ≈ $5.8 M, up 22% versus the same period in 2024.
• Glasses units sold: >16,800 pairs, representing a 35% YoY growth and a new company record.
• Repeat‑customer contribution: >65% of total week revenue.
• Marketing expense for the week: ≈ $831.6 K, or 14.3% of weekly revenue.
• November 2025 full‑month revenue increased ~25% YoY, establishing a new monthly record.
• Glasses revenue for November grew ~54% YoY, highlighting strong brand traction.

Notable Quotes

“This was a breakthrough week for KITS and for our mission to build a leading consumer eyecare brand in North America,” said Roger Hardy, Co‑Founder and CEO.
“More than 16,000 glasses ordered and over $5.8 M in revenue reflect a clear shift – customers want eyecare that puts them first: precise, affordable, delivered fast.”