Kits Eyecare has $4.48-million sales in a week

Executive Summary

• Kits Eyecare reported record weekly sales of $4.48 million for the period Nov 1‑Nov 8, 2025 – a 27% year‑over‑year increase.
• Approximately 10,000 glasses units were sold, driving a 50% YoY rise in glasses revenue.
• Repeat customers accounted for 66% of total revenue, indicating strong customer loyalty ahead of the holiday peak season.

Key Details

• Total sales: $4.48 million (27% YoY increase).
• Glasses units sold: ~10,000 units, with glasses revenue up 50% YoY.
• Repeat‑customer contribution: 66% of total revenue.
• Marketing spend: $649,600, representing 14.5% of total revenue.
• CEO comment: “Performance as we enter the November and December peak period is off to a tremendous start…Key pillars that position us to deliver a strong Q4 and full year 2025.”

Notable Quotes

“Performance as we enter the November and December peak period is off to a tremendous start,” said Roger Hardy, co‑founder and chief executive officer of Kits. “We’re seeing strong momentum into the holiday season, supported by continued execution across value, selection and fast delivery…to deliver a strong Q4 and full year 2025.”