KITS Eyecare Announces Record Breaking Sales Week of $4.5M

Executive Summary

• KITS Eyecare reported record‑breaking weekly sales of $4.48 M for Nov 1–8, 2025 – a 27% YoY increase.
• Glasses revenue jumped 50% YoY with ~10,000 units sold; repeat customers generated 66% of the week’s revenue.
• Marketing spend was $649.6 K (≈14.5% of revenue), supporting strong momentum heading into the Q4 holiday period.

Key Details

• Total Weekly Sales: $4.48 M, up 27% versus the same week in 2024.
• Glasses Units Sold: Approximately 10,000 units during the week.
• Glasses Revenue Growth: +50% YoY.
• Repeat‑Customer Contribution: 66% of total weekly revenue derived from repeat purchasers.
• Marketing Expenditure: $649.6 K, representing ~14.5% of weekly revenue.
• Management Commentary: CEO Roger Hardy highlighted the strong start to the November/December peak period and expressed confidence in delivering a robust Q4 and full‑year 2025 performance.

Notable Quotes

“Performance as we enter the November and December peak period is off to a tremendous start… Key pillars that position us to deliver a strong Q4 and full year 2025.” – Roger Hardy, Co‑Founder & CEO, KITS Eyecare Ltd.