Ionik Announces Sale of SCS Subsidiary

Executive Summary

• Ionik Corporation completed the sale of substantially all assets of its wholly‑owned subsidiary Schiefer Media, Inc. (“SCS”) to PUSH Media USA Inc. for a purchase price of US$1.2 million.
• Net cash proceeds of US$0.75 million were received at closing after customary working‑capital adjustments.
• Proceeds will be redeployed to strengthen Ionik’s balance sheet and fund growth initiatives for its core Media Activation and Marketing Optimization platforms.

Key Details

• Transaction Structure: Asset Purchase Agreement executed on October 31, 2025; purchaser acquired client contracts, intellectual property, goodwill, and assumed certain liabilities.
• Purchase Price: US$1.2 million total consideration.
• Net Cash Proceeds: US$0.75 million payable in cash at closing (post‑working‑capital adjustments).
• Use of Proceeds: Reinvestment into Ionik’s core technology platforms, balance‑sheet reinforcement, and support for continued growth initiatives.
• Strategic Rationale: Streamlines operations around Ionik’s primary Media Activation and Marketing Optimization offerings; aligns with strategy to focus on data‑driven, AI‑enabled performance marketing solutions.
• Management Comment: “The sale of SCS represents another important step in executing our strategy to simplify and strengthen our business around scalable, technology‑enabled performance marketing operations,” said Ted Hastings, CEO.

Notable Quotes

“We’re proud of what the SCS team has accomplished and are confident that the business will continue to thrive under its new ownership.” – Ted Hastings, Chief Executive Officer, Ionik Corporation.