Vertiqal Studios and HSAD Announce Strategic Partnership to Expand Virtual Production Capabilities and Scalable Content Solutions

Executive Summary

• Vertiqal Studios Corp. announced a strategic partnership with HSAD, the global advertising agency of LG Group, to leverage HSAD’s Virtual Production Studio (VPS) in New Jersey.
• The VPS utilizes LG’s Magnit Micro LED technology, enabling high‑resolution, immersive 3D virtual production without traditional green screens and allowing rapid, scalable content creation.
• The collaboration positions Vertiqal to pursue multi‑million‑dollar activations for major sports leagues and other brands, while HSAD gains expanded client exposure to its virtual production services.

Key Details

• Partnership Scope: Vertiqal will access HSAD’s state‑of‑the‑art Virtual Production Studio (VPS) located at LG’s North American headquarters in Englewood Cliffs, NJ.
• Technology Highlights: VPS features a two‑wall display system powered by LG’s Magnit Micro LED technology, delivering fine‑pixel‑pitch backgrounds and immersive 3D environments without green screens.
• Operational Benefits: Enables Vertiqal to produce high‑impact campaigns quickly, sustainably, and at scale, reducing the need for permanent in‑house production facilities.
• Financial Outlook: Anticipated “multi‑million‑dollar activations” as a result of the partnership; specific revenue forecasts not disclosed.
• First Projects: Vertiqal scheduled to produce content for major sports league partnerships beginning November 2025 using the VPS.
• Mutual Benefits:
• Vertiqal: Gains cutting‑edge production capability, flexibility, and ability to scale projects for global brands.
• HSAD: Accesses Vertiqal’s direct media sales expertise and broader client base, driving adoption of its virtual production services.
• Executive Comments:
• Jon Dwyer (Chairman & CEO, Vertiqal Studios) highlighted the partnership as a means to “scale projects, innovate creatively, and deliver high‑quality campaigns.”
• Vanessa Marquez (Head of Client Services & New Business, HSAD) emphasized extending LG’s virtual production expertise to new audiences.

Notable Quotes

• Jon Dwyer: “Our partnership with HSAD gives us access to unparalleled virtual production technology, allowing us to scale projects, innovate creatively, and deliver high‑quality campaigns that resonate with audiences globally.”
• Vanessa Marquez: “Collaborating with Vertiqal enables us to demonstrate the full potential of our Virtual Production Studio while giving brands access to world‑class production and creative solutions.”