NuORDER by Lightspeed Announces Partnership with Boozt to Advance Data-Informed Buying to Drive Growth

Executive Summary

• NuORDER by Lightspeed announced a strategic partnership with Boozt Group, a leading Nordic digital retailer, to integrate NuORDER’s B2B commerce platform into Boozt’s buying process.
• The collaboration will replace fragmented spreadsheets and manual workflows with a centralized system that connects assortments, orders, and product data, enhancing visibility, assortment planning, and forecasting across European markets.
• The partnership is positioned as a milestone for NuORDER’s expansion in Europe, providing deeper insights into merchandising preferences and supporting profitable growth for both companies.

Key Details

• Partnership Scope: Boozt will use NuORDER’s platform to unify assortments, orders, and product data, enabling more structured buying processes and reducing duplication.
• Operational Benefits: Increased transparency will allow Boozt to make more informed assortment decisions, improve collaboration with wholesale brand partners, and deliver more relevant product offerings to customers.
• Strategic Impact for NuORDER: The deal highlights NuORDER’s capability to support large e‑commerce retailers operating across multiple currencies and geo‑specific buying needs, reinforcing its European market expansion strategy.
• Quotes:
• Evelyne Durhuus Daugberg, Buying Director at Boozt Group – emphasized efficiency gains, proactive planning, sharper assortment decisions, and better forecasting enabled by the platform.
• Chris Akrimi, Vice President, Supplier Network & B2B GTM at NuORDER – noted that buying intelligence strengthens assortments and enhances customer experience, supporting NuORDER’s growth in Europe.
• Company Background: NuORDER, acquired by Lightspeed in 2021, serves over 4,000 brands and 100,000 vetted retailers worldwide; Lightspeed is listed on NYSE (LSPD) and TSX (LSPD).

Notable Quotes

• “Buying decisions define the customer experience long before a product goes live.” – Chris Akrimi, NuORDER.
• “Early access to structured data in the buying process enables more proactive planning, sharper assortment decisions, and better forecasting across markets.” – Evelyne Durhuus Daugberg, Boozt Group.