GOAT INDUSTRIES ANNOUNCES MONETIZATION AGREEMENT INVOLVING WHOLLY-OWNED BETSOURCE PLATFORM TO POWER FAN ENGAGEMENT TECHNOLOGY

Executive Summary

• GOAT Industries’ wholly‑owned subsidiary BetSource signed a monetization agreement with a U.S. sports entertainment facility (in partnership with Aambé Media) to deploy its real‑time advertising and content personalization platform across the Facility’s live streaming network.
• The deployment could generate up to $4 million of annual advertising inventory, with BetSource expected to capture roughly 50 % gross margin on that amount, assuming full fill rates.
• GOAT views the agreement as a significant commercialization milestone for BetSource and a step toward broader rollout of the technology in similar wagering‑friendly venues.

Key Details

• Parties: BetSource (wholly‑owned by GOAT Industries) – Facility (U.S. sports entertainment venue) – Aambé Media (Native American enterprise).
• Agreement Date: March 11, 2026.
• Scope of Deployment: Integration of BetSource’s patented real‑time monetization and content personalization platform into the Facility’s live streaming feed, which reaches ~10,000 screens across off‑track betting locations, sportsbooks, and sports bars.
• Revenue Potential: Up to $4 million in annual advertising inventory value if 100 % fill rates are achieved.
• Margin Expectation: BetSource anticipates approximately 50 % gross margin on the generated advertising revenue.
• Assumptions / Risks: Revenue forecasts depend on continued advertising demand, actual fill rates, and broader market conditions; no guarantee that projected figures will be realized.
• Strategic Rationale: GOAT cites the deal as a “meaningful commercialization milestone,” expanding BetSource’s footprint into an operational racetrack/OTB environment where live content, wagering behavior, and fan engagement intersect.
• Management Comments:
• Kevin Cornish, CEO of GOAT Industries: Emphasized progress in scaling BetSource and potential to grow its footprint across similar facilities.
• Ron Hawk, CEO of Aambé Media: Highlighted the platform’s ability to connect live content with fan engagement and new revenue opportunities.

Notable Quotes

• “This agreement reflects continued progress in scaling BetSource in its mission to bring value to casinos, sports bars, and other wagering‑friendly environments.” – Kevin Cornish, CEO, GOAT Industries
• “We believe BetSource is a strong fit for this type of environment because it helps connect live content, fan engagement, and monetization in a way that is easy for users to experience.” – Ron Hawk, CEO, Aambé Media