Beyond the Ride: BRP Launches its 2030 Sustainability Program

Executive Summary

• BRP Inc. announced the launch of its 2030 sustainability program, “Beyond the Ride,” outlining ambitious ESG targets across environmental, social, and governance pillars.
• Key environmental goals include a 30% reduction in Scope 1&2 emissions, 85% waste diversion from landfills, and a 4% average reduction in use‑phase GHG emissions for new ICE models by 2030.
• Social commitments feature investment of 1% of pre‑tax profits into community programs and maintaining a “Zero Incident, Zero Impact” health‑and‑safety target; governance actions include annual ethics training for all permanent staff and board members.

Key Details

• Program Name: Beyond the Ride – BRP’s 2030 sustainability roadmap.
• Environmental Pillar Targets:
• Reduce Scope 1&2 manufacturing emissions by 30% (baseline unspecified).
• Achieve ≥85% waste diversion from landfill at each manufacturing site.
• Implement site‑specific freshwater consumption reduction plans in water‑stressed locations.
• Embed carbon‑metric criteria into supplier selection by 2028; secure emission‑reduction commitments from suppliers accounting for 70% of supply‑chain emissions by 2030.
• Reduce use‑phase GHG emissions of new ICE models by 4% on average per model; expand electric vehicle offerings; increase recycled material content in products and packaging.
• Social Pillar Commitments:
• Allocate 1 % of pre‑tax profits to community support, including the global “Ride Out Intimidation” program.
• Continue the “Responsible Rider” program for employees, dealers, and riders.
• Maintain a “Zero Incident, Zero Impact” health‑and‑safety target across all facilities worldwide.
• Governance Pillar Actions:
• Require 100 % of permanent office staff and board members to complete annual training and certification on BRP’s Code of Ethics.
• Implement ethical standards and technological safeguards for responsible AI use within the organization.
• Leadership Quotes:
• Denis Le Vot, President & CEO – emphasized integrating sustainability into daily operations to drive long‑term progress for stakeholders.
• Elise Auvachez Millot, VP Public Affairs, Government Relations & Corporate Sustainability – highlighted aligning performance with sustainability without compromising product excitement.
• Forward‑Looking Statements: The release contains extensive forward‑looking language outlining assumptions and risks associated with the program’s objectives.

Notable Quotes

“Beyond the Ride is about ensuring our industry grows in ways that are both exciting and responsible.” – Denis Le Vot, President & CEO, BRP
“We’re focusing on everyday improvements, because we believe that small, consistent actions drive real lasting transformations.” – Elise Auvachez Millot, Vice‑President, Public Affairs, Government Relations and Corporate Sustainability, BRP