Corby's Ace Beverage Group Partners with Canada Dry Mott's

Executive Summary

• Corby Spirit and Wine Limited’s subsidiary, Ace Beverage Group Inc. (ABG), entered into an exclusive agreement with Canada Dry Mott’s Inc. (CDMI) to represent CDMI’s Mott’s® Clamato®, Snapple®, Tahiti Treat®, and Hires® ready‑to‑drink (RTD) brands in Ontario, British Columbia, Alberta, Saskatchewan, and Manitoba from March 1 2026 through August 31 2029.
• The partnership expands ABG’s RTD portfolio, positioning the combined brands to become a leading RTD player in Canada and targeting growth in the “Bloody Caesar” market segment.
• Executives from both companies highlighted the strategic fit, consumer demand dynamics, and the opportunity to increase market share across Western and Central Canada.

Key Details

• Agreement Effective Date: March 1 2026
• Term: Until August 31 2029 (approximately 3½ years)
• Territories Covered: Ontario, British Columbia, Alberta, Saskatchewan, Manitoba (Western & Central Canada)
• Brands Granted to ABG for Representation:
• Mott’s® Clamato® (RTD)
• Snapple® (RTD)
• Tahiti Treat® (RTD)
• Hires® (RTD)
• Scope of Rights: Exclusive representation and commercial sales of the listed CDMI RTD brands within the defined territories.
• Strategic Rationale (ABG): Leverage ABG’s existing RTD portfolio (e.g., Cottage Springs) to cross‑sell and grow market share, especially in the “Bloody Caesar” cocktail segment where Mott’s Clamato® is a leading ingredient.
• Strategic Rationale (CDMI): Gain localized expertise and distribution strength of ABG to navigate provincial regulatory frameworks, retail dynamics, and consumer activation strategies.
• Financial Impact: Not disclosed; however, executives indicated expectations of significant revenue growth and enhanced market positioning for both parties.

Notable Quotes

• “We plan to grow their RTD brands together with ours in the dynamic RTD category in Canada,” – Cam McDonald, CEO, Ace Beverage Group Inc.
• “Our new partnership with ABG was developed specifically to support this next phase of growth for our RTD portfolio,” – Chris McMahon, Vice‑President, Ready‑to‑Drink & Commercial Sales, Canada Dry Mott’s Inc.

Materiality Assessment: Material – Positive (the agreement is expected to materially enhance ABG’s product offering and revenue potential in key Canadian markets).