Restart enters definitive deal to acquire Holy Crap

Executive Summary

• Restart Life Sciences Corp. has executed a definitive share purchase agreement to acquire 100 % of Holy Crap Foods Inc. for $1 million cash.
• The transaction includes Holy Crap’s portfolio of consumer‑health brands and its British Columbia manufacturing facility, which will become a wholly‑owned subsidiary of Restart Life.
• Closing is expected within the next ten business days, subject to customary conditions, and aligns with Restart Life’s strategy to add revenue‑generating, health‑focused consumer brands.

Key Details

• Purchase Price: $1 million cash (subject to working‑capital adjustments).
• Seller: Happy Belly Coffee Inc., a subsidiary of Happy Belly Food Group Inc. (CSE: HBFG).
• Acquired Assets: All issued and outstanding shares of Holy Crap Foods Inc.; brand portfolio; BC‑based manufacturing facility.
• Closing Timeline: Anticipated within 10 business days after signing, pending customary closing conditions and any post‑closing adjustments per the definitive agreement.
• Strategic Rationale: Enhances Restart Life’s presence in the wellness consumer market, adds an established revenue base, and provides operational flexibility for current and future product lines.
• Post‑Closing Plans: Holy Crap to operate as a wholly owned subsidiary; existing operations will be maintained while evaluating expansion, product development, and integration opportunities.
• Management Commentary: CEO Steve Loutskou highlighted the acquisition’s fit with strategic objectives, the brand’s strong revenue base, and commitment to sustainable, prudent growth.

Notable Quotes

“We believe Holy Crap represents a well‑established brand with an existing revenue base and manufacturing capabilities that complement our long‑term objectives.” – Steve Loutskou, CEO, Restart Life Sciences Corp.