QYOU Launches QYOU Amplify, a Performance Media Business Unit Built to Scale Creator Campaigns

Executive Summary

• QYOU Media announced the launch of QYOU Amplify, a new performance‑media business unit focused on scaling creator and influencer campaigns through paid media, advanced targeting, and real‑time analytics.
• Peggy Lin was promoted to General Manager of QYOU Amplify, overseeing the integrated paid practice.
• The initiative builds on QYOU’s recent Badged TikTok Agency Partner status and aims to transform creator content into a full‑funnel growth driver for brand clients.

Key Details

• Business Unit: QYOU Amplify – dedicated to scaling creator‑led campaigns across paid and organic channels with performance analytics.
• Core Capabilities: Certified media buying, platform expertise, structured campaign measurement, real‑time optimization, and data‑driven distribution decisions.
• Strategic Rationale: Aligns creator strategy, creative development, and media execution to meet growing brand demand for measurable influencer marketing ROI.
• Leadership Change: Peggy Lin (VP of Account Management & Planning) promoted to General Manager of QYOU Amplify; will lead the integrated paid practice.
• Market Positioning: Positions QYOU as a full‑funnel performance media partner, moving creator content beyond top‑of‑funnel awareness into measurable consideration and conversion stages.
• Recent Milestone: Leverages QYOU’s recent designation as a Badged TikTok Agency Partner to enhance its paid media offering.

Notable Quotes

“Creator marketing has matured, and brands expect it to perform like every other core media channel,” said Glenn Ginsburg, President of QYOU.
“Because we are embedded in the day‑to‑day with creators, we can see performance signals immediately and act on them… that level of agility ensures our clients’ media investments go further,” said Peggy Lin, General Manager, QYOU Amplify.