Restart Life Sciences Closes Acquisition of Holy Crap Foods

Executive Summary

• Restart Life Sciences Corp. completed the acquisition of 100% of Holy Crap Foods Inc., adding over $1 million in annualized revenue and establishing a revenue‑producing platform.
• The deal includes Holy Crap’s full brand portfolio, intellectual property, retail/distributor relationships, and a turnkey manufacturing facility in Gibsons, BC, providing immediate production capacity with minimal capital outlay.
• Management will retain existing operations and staff at the Gibsons plant while pursuing distribution expansion, operational efficiencies, and new product development to drive growth.

Key Details

• Transaction Completion: Closed on February 27 2026 under the definitive agreement dated February 12 2026 involving Restart Life, Happy Belly Coffee Inc., and Holy Crap.
• Revenue Impact: Adds > $1 million of annualized revenue to Restart Life’s top line immediately upon closing.
• Assets Acquired: Full suite of Holy Crap brands, trademarks, formulations, trade secrets, packaging designs, marketing assets, digital infrastructure, goodwill, customer data, supplier agreements, finished goods, raw materials, packaging components, and work‑in‑progress inventory.
• Manufacturing Facility: Lease‑based plant in Gibsons, BC – includes blending/batching systems, production lines, packaging equipment, warehousing, food safety/quality programs, and trained personnel; provides scalable throughput with low near‑term capex.
• Operational Continuity: Existing management and staff will remain to ensure seamless transition; Restart Life plans to evaluate efficiencies and measured expansion opportunities.
• Strategic Rationale: Provides a foundational operating platform for Restart Life’s health‑and‑wellness growth strategy, enabling organic expansion and potential future brand development initiatives.
• Future Plans: Focus on expanding distribution channels, enhancing operational efficiencies, and evaluating new product development leveraging Holy Crap’s established customer base and manufacturing capabilities.
• CEO Quote (Steve Loutskou): Emphasized the acquisition as a “fully integrated operating business with strong infrastructure and significant growth potential,” and highlighted disciplined execution of the strategic growth plan.

Notable Quotes

“We are excited to officially welcome Holy Crap to Restart Life… What we have acquired is not just a brand, but a fully integrated operating business with strong infrastructure and significant growth potential.” – Steve Loutskou, CEO, Restart Life Sciences Corp.