Ritchie Bros. Sells US$265+ Million in Orlando and Delivers Unmatched Scale at Industry's Largest Auction

Executive Summary

• RB Global reported that the Ritchie Bros. February 2026 premier global auction in Orlando generated over US$265 million in gross transaction value (GTV).
• More than 14,500 equipment items, trucks and vehicles were sold to 19,500 participants from 80+ countries, indicating strong early‑year demand for the 2026 equipment market.
• The auction featured a mix of live onsite bidding, online participation, and Timed Auction formats, with 86% of assets purchased by U.S. buyers (including 39% by Floridians) and the remainder by international buyers.

Key Details

• Gross Transaction Value: > US$265 million for the five‑day auction (Feb 16‑20, 2026).
• Assets Sold: > 14,500 equipment items, trucks and vehicles.
• Participant Count: > 19,500 bidders from more than 80 countries.
• Geographic Breakdown of Buyers:
• 86% U.S. buyers (39% Floridians)
• 14% international buyers (including Vietnam, Saudi Arabia, Australia).
• Auction Formats Used: Live onsite bidding, online participation, Timed Auction.
• Sector Coverage: Construction, transportation, agriculture, energy.
• Additional Services Highlighted: Financing, shipping, and other transaction services offered through the Ritchie Bros. marketplace.
• Event Highlights:
• Re‑introduction of live bidding on day two (first since 2019).
• One‑day “sound truck” auction format on day four.
• First invite‑only “Creator Day” providing digital creators behind‑the‑scenes access and extending reach via social/digital channels.

Notable Quotes

• Jake Lawson, President & Head of Ritchie Bros. North America Sales:

  “Orlando continues to deliver scale and visibility that no other event in our industry can match… The auction offers an early indicator of equipment demand and pricing trends.”

All boilerplate, forward‑looking statements, and contact information have been omitted for brevity.