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Management

Purebread Brands Inc. Announces Debt Restructuring and Leadership Changes

By The Northwire Desk — AI Analysis Mar 05, 2026 · 18:55 BRED · 0.19 Purebread Brands Inc.
BRED · Price

Executive Summary

  • Purebread Brands Inc. announced that its outstanding indebtedness of C$5,209,930 to the Bank of Montreal has been purchased by a third‑party at arm’s length; all loan terms remain unchanged.
  • Christian Bullock was appointed Chief Executive Officer and also joined the Board of Directors.
  • Ingo Seibert was added to the Board of Directors, while interim CEO Amrit Maharaj resigned from the CEO role but will remain in a leadership capacity and continue as a board member.

Key Details

  • Indebtedness Transfer: The C$5,209,930 loan originally dated June 28 2023 (as amended) has been sold to an unrelated third party; no amendment to interest rate, repayment schedule, or covenants was made.
  • CEO Appointment: Christian Bullock, with 25 years of experience building food and beverage brands across Canada, is now Chief Executive Officer.
  • Board Additions: Both Christian Bullock and Ingo Seibert have been appointed to the Board of Directors.
  • New Director Background: Ingo Seibert brings 26 years of M&A, financing, strategic planning, sales, marketing, and team‑structuring experience.
  • Interim CEO Transition: Amrit Maharaj voluntarily stepped down as Interim CEO; he will stay on in a leadership role and retain his seat on the Board of Directors.

Notable Quotes

(No direct quotes were provided in the release.)

Read the original news release →

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