Creator TV(TM) Announces 2026 Sports Programming under Studio Label, Creator TV Sports

Executive Summary

• Sabio Holdings announced the launch of Creator TV Sports, a dedicated sports‑content studio label under its Creator TV® network, marking entry into creator‑led sports programming.
• The first offering will be the Creator Poker Championship (produced with World Poker Tour) slated to premiere summer 2026, followed by planned high‑stakes pickleball and racing series events.
• The initiative leverages growing creator‑economy ad spend and strong sports advertising demand to create recurring franchise formats for brand integration across streaming platforms.

Key Details

• Launch Announcement: Creator TV Sports introduced as a new vertical within Sabio’s Creator TV® ecosystem.
• Flagship Program: Creator Poker Championship (CPC) produced Dec 2025, partnership with World Poker Tour®, episodes to premiere summer 2026.
• Upcoming Tentpole Events for 2026:
• High‑stakes creator pickleball tournament – 16‑player single‑elimination format.
• New racing series featuring emerging talent.
• Strategic Rationale: Combines “creator engagement” with “sports audience” to capture high‑value ad spend; IAB projects U.S. creator‑economy ad spend at $43.9 B for the year, with sports ad spending also rising.
• Distribution & Data Support: Content will be distributed via Sabio’s Creator TV® network and App Science™ platform, providing behavioral audience data across CTV environments.
• Brand Integration Model: Recurring franchise formats enable live‑event sponsorships, in‑show brand placements, and creator partnerships throughout the calendar year.
• Company Background (trimmed): Sabio Holdings (TSXV: SBIO / OTCQB: SABOF) provides ad‑serving technology, analytics (App Science™), and operates Creator TV®, a creator‑led streaming network.

Notable Quotes

• “Sports have the audience. Creators have the engagement,” said Joe Ochoa, GM and Co‑Founder of Creator Television. “We built Creator TV Sports because no one had put those two things together in a format built for streaming.”