Six Altadena Families Begin Rebuilding Together in La Vina After Eaton Fire

Executive Summary

• Brookfield Residential is coordinating a joint rebuilding effort for six Altadena families whose homes were destroyed in the Eaton Fire, using a turnkey design and construction process.
• The initiative is part of the not‑for‑profit Builders Alliance, which provides a digital portal with pre‑approved home designs to streamline permitting, planning, and construction while controlling costs.
• Early site work has begun; families expect to move back into their rebuilt homes by fall 2026.

Key Details

• Six families in the La Viña gated community (272 homes total) are rebuilding together; trenching and early site work are already underway.
• Home designs are selected from a library of over 40 turnkey options, matched to lot size, zoning, preferences, and price range via the Builders Alliance portal.
• Prices for Altadena rebuilds range from $619,300 to $706,300 per home; Pacific Palisades rebuilds range from $847,700 to $1,271,081.
• The Builders Alliance was created after the January 2025 Palisades and Eaton Fires and is a not‑for‑profit collaboration of multiple homebuilders (e.g., ARCA, Brookfield Residential, Genesis Builders).
• Portal is powered by prop‑tech firm Canibuild, offering cost estimates and timeline projections at no charge to homeowners.
• Brookfield Residential President & CEO Adrian Foley co‑founded the Builders Alliance and emphasized the company’s commitment to helping fire survivors rebuild efficiently.
• Families expect to return to their rebuilt homes in fall 2026, marking a significant step toward community recovery.

Notable Quotes

“What really resonated with me … was Adrian explaining this is not about making money but recognizing the company's commitment to La Viña.” – Kristin Bertell, homeowner
“We’re proud to cooperate with the other founders of the Builders Alliance and to demonstrate how innovative technology can support families as they rebuild and regain stability.” – Adrian Foley, President & CEO, Brookfield Residential