RBC and Canadian Tire Corporation launch loyalty partnership, unlocking more rewards and value for millions of Canadians

Executive Summary

• RBC and Canadian Tire Corporation announced a new loyalty partnership that links RBC’s Avion Rewards with CTC’s Triangle Rewards, allowing eligible RBC cardholders to earn 3× Canadian Tire Money on qualifying purchases at Canadian Tire, SportChek, Mark’s and other participating banners.
• The integration also provides exclusive offers and will later enable conversion of Avion points into Canadian Tire Money, expanding the value proposition for both companies’ millions of members.
• The partnership is positioned as a cornerstone of Canadian Tire’s “True North” strategy and an expansion of RBC’s strategic merchant network, signaling a material positive development for both firms.

Key Details

• Partnership Scope: Integration of RBC’s Avion Rewards with CTC’s Triangle Rewards loyalty platforms.
• Reward Mechanism: Eligible RBC credit and debit cards linked to Triangle Rewards earn 3× Canadian Tire Money on qualifying purchases at participating CTC retail banners (Canadian Tire, SportChek, Mark’s, etc.).
• Activation Steps for Customers:
  1. Link eligible RBC card to Triangle Rewards via avionrewards.com/triangle.
  2. Scan Triangle Rewards card at checkout in a participating store.
  3. Pay with the linked RBC card to receive 3× Canadian Tire Money.
• Future Feature: Later in 2026, members will be able to convert Avion points into Canadian Tire Money.
• Target Audience: Millions of RBC cardholders and nearly 12 million Triangle Rewards members.
• Strategic Rationale (RBC): Enhances the value of RBC’s loyalty ecosystem, deepens merchant relationships, and provides “tangible everyday value” to clients.
• Strategic Rationale (Canadian Tire): Scales Triangle Rewards, supports CTC’s True North strategy, and strengthens its Canadian ecosystem by partnering with a leading financial institution.
• Quotes:
• Vinita Savani, EVP Cards & Loyalty, RBC – highlighted the “seamless experience” and “tangible everyday value” for RBC cardholders.
• Darryl Jenkins, EVP & Chief Development Officer, Canadian Tire – described Triangle Rewards as a “critical cornerstone of our True North strategy” and emphasized ecosystem growth.

Notable Quotes

• “RBC and Canadian Tire Corporation have created a seamless experience that brings tangible everyday value to our millions of RBC cardholders when they shop at some of the country's most popular and beloved brands.” – Vinita Savani, Executive Vice President, Cards & Loyalty, RBC
• “Growing Triangle Rewards is a critical cornerstone of our True North strategy… This partnership supports our ongoing transformation of Triangle Rewards from a loyalty program into a powerful Canadian ecosystem.” – Darryl Jenkins, Executive Vice President & Chief Development Officer, Canadian Tire Corporation