Charlotte's Web rolls out Quiet Sleep mushroom gummies

Executive Summary

• Charlotte’s Web Holdings Inc. launched “Quiet Sleep” mushroom gummies, a melatonin‑free, cannabinoid‑free sleep aid formulated with organic reishi mushroom, chamomile extract and magnesium citrate.
• The new product expands the company’s sleep and relaxation portfolio and targets consumers seeking natural, drug‑free alternatives.
• Retail price is $34.99 for a 60‑count bottle; sales begin on the company website September 30, 2025.

Key Details

• Product composition: organic reishi mushroom fruiting bodies, chamomile flower extract, bioavailable magnesium citrate.
• Formulation attributes: vegan, no stevia, monk fruit, or sugar alcohols; strawberry‑lemon flavor; available in 30‑count and 60‑count bottles.
• Positioning: melatonin‑free and cannabinoid‑free sleep support; marketed as a natural, plant‑based solution for calming the mind and promoting quality rest.
• Pricing & availability: $34.99 per 60‑count bottle; launched on Charlotte’s Web website effective September 30, 2025.
• Strategic significance: reflects continued expansion into the functional mushroom and sleep‑support supplement markets, aligning with growing consumer demand for drug‑free wellness products.

Notable Quotes

“Millions of Americans struggle with sleep, and not everyone wants to use melatonin or conventional options,” said Bill Morachnick, CEO of Charlotte’s Web. “Quiet Sleep reflects our commitment to science‑backed, plant‑based innovation… we’ve created a gentle yet effective solution that supports nightly rest and meets the growing consumer interest in mushroom and botanical wellness.”