Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails

Executive Summary

• Molson Coors Beverage Company completed its acquisition of Atomic Brands Inc., the maker of Monaco Cocktails, positioning Molson Coors among the top‑five suppliers in the fast‑growing ready‑to‑drink (RTD) cocktail segment.
• More than 80 members of Monaco’s sales team will be retained to support integration and eventually cross‑sell Molson Coors’ broader flavor portfolio.
• The deal aligns with Molson Coors’ long‑term strategy to expand beyond beer, diversify its beverage portfolio, and capture additional consumer occasions.

Key Details

• Transaction Completion: Acquisition of Atomic Brands Inc., owner of the Monaco RTD cocktail brand, is now closed.
• Strategic Impact: Places Molson Coors in the top five U.S. suppliers for RTD cocktails, a high‑growth category.
• Integration Plan: Retention of >80 Monaco sales personnel; they will continue supporting Monaco and later represent Molson Coors’ wider flavor portfolio.
• Brand Background: Monaco launched in 2012 and has become the #1 independently owned RTD single‑serve cocktail brand in the U.S., driving growth in convenience and independent retail channels.
• Growth Outlook: Acquisition supports Molson Coors’ “beyond beer” strategy, targeting scaled brands that meet evolving consumer preferences across multiple occasions.
• Financial Disclosure: No specific purchase price or financing terms disclosed in the release.

Notable Quotes

“As we move forward, we’re committed to protecting what’s made Monaco a leader in RTD cocktails over the past 14 years,” – Brian Feiro, President of U.S. Sales, Molson Coors.

“Feet on the street matter…the addition of the Monaco team reflects our commitment to investing in new capabilities to build a winning total‑beverage portfolio.” – Brian Feiro, President of U.S. Sales, Molson Coors.