Rogers Comm prices notes of offering, placement

• The most recent release (March 26, 2026) announces a promotional giveaway of 500 Toronto Blue Jays Opening Night tickets through the "Rogers Beyond the Seat" program.
• Distribution is first-come, first-served via Instagram, with strict eligibility requiring proof of active Rogers service (wireless, Red Mastercard, app login, or bill with ID).
• Tickets are non-transferable and part of a broader seasonal marketing push that includes ongoing giveaways, seat upgrades, and the "Canada's Winning Inning" interactive promotion.
• This follows a March 24 announcement of 50th-anniversary fan experiences and a March 25 pricing of US$750M and CAD$1.25B subordinated notes due 2056.

• The ticket giveaway carries zero direct financial impact on revenue, margins, or subscriber acquisition costs. It is a low-cost customer retention and brand loyalty initiative.
• The news is fully expected and aligns with Rogers' historical pattern of leveraging its Blue Jays ownership for marketing rather than core operational growth.
• The material corporate development in this timeframe is the March 25 debt refinancing, which extends maturities but locks in higher coupon rates (6.250%-6.875%), increasing long-term interest expense.
• Given the purely promotional nature and lack of financial or operational shifts, the impact is classified as Routine - Neutral.

• Rogers Communications is a dominant Canadian integrated telecommunications, media, and sports conglomerate.
• Flagship operations include nationwide wireless (5G+), residential cable broadband, Rogers Xfinity TV platform, and a controlling stake in the Toronto Blue Jays and Maple Leaf Sports & Entertainment (MLSE).
• Strategic development is currently focused on expanding satellite-to-mobile connectivity, launching IoT asset-tracking solutions, and monetizing sports/media assets through premium experiences and advertising.