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CIBC Ambitions Index 2026: Canadians show resilience in pursuit of their goals

By The Northwire Desk — AI Analysis Jan 26, 2026 · 06:00 CM · 127.04 CANADIAN IMPERIAL BANK OF COMMERCE
CM · Price

Executive Summary

  • CIBC released its second‑annual Ambitions Index showing that 67 % of Canadians report progress toward personal goals, a slight decline from the prior year.
  • The survey highlights shifting priorities—health & wellness (56 %), financial stability (52 %) and relationships (49 %)—and increased proactive goal‑setting behavior among respondents.
  • Younger Canadians are redefining success, placing more value on meaningful contributions and experiences rather than traditional metrics such as salary or early retirement.

Key Details

  • Survey methodology: Ipsos poll conducted 17 Sept–3 Oct 2025; 2,500 Canadian adults (18+) interviewed; sample weighted to match Census demographics; ±2.4 pp credibility interval.
  • Overall progress: 67 % of Canadians say they have made progress toward ambitions in the past year (‑1 % YoY).
  • Top ambition categories: Health & wellness – 56 %; financial stability – 52 %; personal relationships – 49 %.
  • Generational insights:
  • Boomers+ report highest satisfaction with progress (75 % overall satisfaction, highest among age groups).
  • Gen X and Millennials show the lowest satisfaction levels.
  • Younger Canadians (-3 % YoY) are less likely to report progress but increasingly value meaningful contributions over salary/early retirement.
  • Behavioral shifts:
  • 46 % regularly review their progress (↑6 % YoY).
  • 40 % set new goals at least quarterly (↑5 % YoY), indicating more proactive, self‑directed ambition management.
  • Challenges for newcomers: Ambition index dropped 9 % YoY; declines noted in financial stability and career development ambitions, though health & wellness remain a priority.

Notable Quotes

“Our research shows that Canadians aren't just adjusting to change, they're redefining it,” said Carissa Lucreziano, Vice‑President, Financial Planning and Advice, CIBC. “From prioritizing health and relationships to seeking out new skills and experiences, ambition is taking on new meaning across the country.”

Read the original news release →

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