MariMed Launches Hemp-Derived THC Products Under its Vibations(TM) Brand in Rhode Island

Executive Summary

• MariMed announced the launch of a hemp‑derived THC version of its Vibations™ hydrating drink mix in Rhode Island, containing 5 mg THC per stick.
• The product will be sold through more than 150 licensed Rhode Idaho liquor stores via distributor Craft Collective Homegrown and marketing partner Modern Infusions (Theory Wellness).
• The launch is positioned as a capital‑efficient expansion of the “Expand the Brand” strategy, with plans to evaluate performance for further roll‑out into additional markets in H1 2026.

Key Details

• Product: Hemp‑derived THC Vibations™ drink mix – 5 mg THC per stick.
• Flavors for RI launch: Lemon Lime (Sugar Free), Half & Half, Strawberry Lemonade, Tropical Punch.
• Distribution channel: Licensed Rhode Island liquor stores authorized to carry hemp‑THC beverages (≈150 locations).
• Distributor: Craft Collective Homegrown – responsible for weekly ordering and delivery.
• Sales/Marketing partner: Modern Infusions (division of Theory Wellness) – handles sales execution, local marketing, account development, retail merchandising, and short‑/long‑term sales planning.
• Strategic rationale: Expands Vibations into the fast‑growing hemp‑THC beverage category without additional cultivation or retail infrastructure; expected to be scalable, revenue‑positive, and accretive to gross margin.
• Future plans: Evaluate early performance and regulatory environment; potential expansion of Vibations distribution to other states during the first half of 2026 using a similar capital‑efficient model.

Notable Quotes

“The regulated hemp THC market is a strategic extension of our Expand the Brand initiative… It allows us to introduce our portfolio of leading brands into new channels with broad retail access.” – Jon Levine, CEO

“We believe such proposals conflict with the regulatory framework established in states like Rhode Island… we are confident that ultimately a sensible regulatory solution will be established…” – Jon Levine, CEO