Vanta Announces Exclusive Global Brand Partnership and Worldwide Distribution Agreement for PickelBall Pixels (PBX) Branded Products Powered by Vanta Blackwater Featuring Patented Fulvic Isolation Technology(TM)

Executive Summary

• Vanta Holdings Inc. entered into an exclusive five-year Global Brand Partnership and Master Distribution Agreement with Animal Spirits Limited (doing business as PickelBall Pixels or "PBX").
• The agreement establishes a global framework for the development, commercialization, manufacturing, and sale of PBX-branded premium hydration and longevity-focused beverages and nutraceuticals, utilizing Vanta's proprietary Blackwater formulations.
• Under the deal, PBX serves as the consumer-facing brand with exclusive worldwide distribution rights, while Vanta acts as the exclusive worldwide manufacturer and supplier, retaining ownership of all proprietary formulations and intellectual property.

Key Details

• Parties: Vanta Holdings Inc. (via wholly-owned subsidiary Naturo Group Enterprises Inc.) and Animal Spirits Limited (doing business as PickelBall Pixels/PBX).
• Agreement Type: Exclusive Global Brand Partnership and Master Distribution Agreement.
• Term: Initial term of five (5) years, with an option to renew for one additional three (3)-year term.
• Minimum Purchase Commitments:
  • Years 1 and 2: US$1.0 million per year.
  • Years 3, 4, and 5: US$2.0 million per year.
  • Total aggregate minimum purchase commitments: US$8.0 million over the initial five-year term.
• Roles and Responsibilities:
  • PBX (Animal Spirits): Retains ownership and control of the PBX brand; responsible for branding, marketing, commercialization, customer acquisition, distribution, and retail sales.
  • Vanta (Naturo Group): Appointed exclusive worldwide manufacturer and supplier; responsible for manufacturing and supplying PBX-branded products incorporating Vanta Blackwater formulations.
• Revenue Model: Vanta generates revenue through the manufacture and sale of products to Animal Spirits. Vanta’s revenues are not dependent on the downstream financial performance of the PBX brand. Vanta has no obligation to fund branding, marketing, or distribution activities.
• Exclusivity: Exclusivity is limited solely to PBX-branded products incorporating Vanta Blackwater formulations. Vanta retains unrestricted rights to develop, market, and distribute its own Vanta-branded products.
• Product Focus: Premium hydration and longevity-focused beverages and nutraceuticals featuring "Powered by Vanta Blackwater" designation, targeting the pickleball market and broader sports, fitness, wellness, and lifestyle sectors.
• Technology: Products incorporate Vanta Blackwater’s proprietary formulations featuring patented Fulvic Isolation Technology™.
• Relationship History: This agreement supersedes and replaces a previously disclosed Master Distribution Agreement from October 31, 2024, which granted regional distribution rights in Asia, India, the Middle East, and parts of the US.

Notable Quotes

• "This Agreement marks an important evolution of our relationship with Animal Spirits," said Martino Ciambrelli, Director of Vanta Holdings Inc. "By combining Vanta's proprietary formulations and vertically integrated manufacturing platform with PBX's brand development and international distribution capabilities, we believe we have established a scalable commercialization platform for premium consumer health sciences and longevity-focused products that supports the continued growth of both the Vanta and PBX brands."