Zoomd enters partnership with Q2

Executive Summary

• Zoomd Technologies Ltd. has entered into a strategic partnership with E2-Quadrat Communications GmbH, a global leader in digital marketing for the sports and betting industry.
• The agreement expands Zoomd’s reach into high-growth verticals, leveraging E2’s industry expertise and client network to offer Zoomd’s user acquisition (UA) technologies to sports book operators.
• The partnership follows a successful proof of concept (POC) and includes the establishment of a dedicated sales team to promote Zoomd products to E2’s customers.

Key Details

• Parties Involved: Zoomd Technologies Ltd. (via wholly owned subsidiary Zoomd Ltd.) and E2-Quadrat Communications GmbH.
• Nature of Agreement: Strategic partnership to expand Zoomd’s solutions in the sports and betting segment.
• Strategic Rationale: Aligns with Zoomd’s focus on diversifying customer concentration and expanding impact across high-growth verticals.
• Operational History: The partnership formalizes a previous close collaboration where a proof of concept validated synergies between E2’s industry expertise and Zoomd’s technology-driven mobile performance marketing.
• Implementation Steps:
  • Establishment of a dedicated sales team to promote Zoomd products to E2’s customers.
  • Initial integrations have begun.
  • Broader campaigns are scheduled to roll out in select markets over the coming months.
• Commercial Terms: Customary financial and commercial terms relating to the customers; specific financial figures or equity stakes were not disclosed.
• Value Proposition: E2 will offer Zoomd’s UA services, including performance-based campaign optimization tools and real-time analytics, to its portfolio of clients, aiming to help sports book operators drive measurable growth and enhance customer acquisition.

Notable Quotes

• Leo Vogel, MD and owner of E2: "We truly believe that this partnership will allow E2 to offer an end-to-end growth solution for our clients, combining our deep sports book expertise with Zoomd's products and experience. We're set to grow with existing clients and unlock new potential."
• Amit Bohensky, Chairman of Zoomd: "This partnership reflects Zoomd's strategy of aligning with category leaders in high-growth verticals. This recent expansion into new segments and partnerships reflects the company's ongoing efforts to diversify its customer concentration... Together with E2, we will enable sports book operators to run smarter, more efficient campaigns and unlock meaningful growth."