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Canopy Growth launches 7Acres brand in Australia

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Executive Summary
- Canopy Growth Corp. has launched its Canadian-grown 7Acres brand in Australia, expanding its global medical cannabis portfolio.
- The initial launch features two high-THC sativa strains, Ultra Jack and Jack Frost, available in 10-gram flower formats.
- This move complements Canopy's existing Australian presence, which includes Tweed flower products and Spectrum Therapeutics oils, reinforcing the company's focus on scalable international medical platforms.
Key Details
- Brand Launch: Introduction of the 7Acres brand into the Australian market.
- Product Specifications:
- Strain 1: Ultra Jack (a cross of Ultra Sour and Jack Haze), noted as a top-performing strain in Canadian medical and adult-use markets.
- Strain 2: Jack Frost (a cross of White Widow and Cold Creek Kush), added to provide genetic depth.
- Format: Both strains are initially available in 10-gram flower formats.
- Strategic Context: The launch leverages recent improvements to Canopy's global supply chain to ensure consistent quality and reliable access for patients and prescribers in Australia.
- Existing Portfolio Integration: The new 7Acres products complement existing Australian offerings, specifically Tweed flower products and Spectrum Therapeutics oils (available in red, yellow, white, and blue formulations).
- Management Commentary:
- Andrew Bevan, Senior Vice-President, Global Medical, emphasized the goal of providing a diverse range of high-quality flower options.
- Luc Mongeau, CEO, highlighted global medical as one of the company's largest commercial opportunities and cited reliable international supply as a key strength.
Notable Quotes
- "Adding 7Acres to our Australian portfolio helps ensure patients and prescribers have access to a diverse range of high-quality flower options," said Andrew Bevan, senior vice-president, global medical.
- "Global medical is one of Canopy Growth's largest commercial opportunities," said Luc Mongeau, chief executive officer. "Our ability to scale high-quality production in Canada and reliably supply international markets remains a key strength as we expand our global medical platform."
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Jun 15, 2026 · 07:00