Northwire Canada EditionWednesday, July 29, 2026
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M&A / Property

Namesilo acquires ShortURL

URL · Price

Executive Summary

  • Namesilo Technologies Corp. (via its subsidiary Namesilo LLC) has acquired 100% of ShortURL.at, a high-traffic link shortening platform with strong SEO performance, to expand its product ecosystem and recurring revenue channels.
  • The company appointed Dan Milic (CFA) to its Board of Directors, effective immediately.
  • The company granted 1,025,000 stock options and 750,000 Restricted Share Units (RSUs) to officers, directors, and key consultants under its amended equity-based incentive plan.

Key Details

  • Acquisition Details:
    • Target: ShortURL.at, described as one of the most highly ranked platforms in the global link shortening space.
    • Ownership: 100% acquisition by Namesilo Technologies Corp.'s wholly owned subsidiary, Namesilo LLC.
    • Strategic Rationale: Integration of ShortURL’s consumer tool with Namesilo’s back-end domain management expertise; creation of new monetization pathways through branded short links and enterprise-grade customization.
    • Integration Plans: Namesilo will bring its domain and DNS infrastructure to ShortURL to enable custom short links on user-owned or Namesilo-managed domains.
    • Product Launch: A new branded link platform is scheduled for release within the next two weeks.
  • Board Appointment:
    • New Director: Dan Milic (CFA).
    • Background: Founder of Inference Point, an investment research and advisory firm focused on high-growth, capital-efficient public companies in Canada.
    • Experience: Over a decade in corporate finance and banking; prior career focused on sourcing, underwriting, and managing investments in technology, health care, and real estate.
    • Education: Bachelor of Commerce from Ryerson University; Master of Finance from Rotman School of Management.
  • Equity Grants:
    • Stock Options: 1,025,000 options granted to officers, directors, and key consultants.
      • Exercise Price: $1.40 per share.
      • Term: Five years from the date of grant.
    • Restricted Share Units (RSUs): 750,000 RSUs granted to the management team.
      • Vesting: First anniversary of the grant.
      • Entitlement: One common share per RSU upon vesting.

Notable Quotes

  • "This acquisition aligns perfectly with our long-term product road map," said Kristaps Ronka, chief executive officer of Namesilo. "It allows us to pair a popular consumer tool with our back-end expertise in domain management, while creating new monetization pathways through branded short links and enterprise-grade customization."
Read the original news release →

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