Trulieve expands Onward distribution, launches Upward

Executive Summary

• Trulieve Cannabis Corp. has expanded the distribution of its premium Onward beverages and launched a new THC-infused energy drink called Upward.
• The products are Farm Bill-compliant and are now available online and at retail locations in Florida and Illinois.
• New distribution partnerships with Romano Beverage (Illinois) and Anheuser-Busch (Northern Florida) have been secured to support this expansion.

Key Details

• Product Launch: Launched "Upward," a premium THC-infused energy drink designed for active and wellness-focused lifestyles.
• Product Specifications (Upward):
  • Available in 5mg and 10mg THC concentrations.
  • Flavors include Lemonade, Peach Nectarine, Strawberry Tea, and Pink Lemonade.
  • Ingredients include THC, CBD, green coffee beans, and black tea leaves; marketed as low-calorie.
• Distribution Expansion:
  • Expanded distribution of "Onward" beverages in Florida and Illinois.
  • Onward and Upward are available at all ABC Fine Wine & Spirits and Total Wine & More locations in Florida.
• Partnerships:
  • Entered into a new distribution partnership with Romano Beverage covering Illinois.
  • Entered into a new distribution partnership with Anheuser-Busch covering Northern Florida.
  • Combined, these arrangements make Onward and Upward available at hundreds of stores in Florida and Illinois.

Notable Quotes

• "We are thrilled by the overwhelmingly positive customer response to Onward and are excited to announce expanded distribution of Onward in Florida and Illinois," said Trulieve's chief executive officer, Kim Rivers. "Building on the positive momentum in the beverage category, we are launching Upward, a new THC-infused energy drink designed to support active and wellness-focused lifestyles."