Trulieve rolls out five flavours for Onward, Upward

Executive Summary

• Trulieve Cannabis Corp. has launched five new 10-milligram flavors of its Onward and Upward THC-infused beverage line.
• The new products include four Onward cocktail alternatives and one Upward infused energy drink, expanding the company's portfolio in the THC beverage market.
• The beverages are Farm Bill-compliant, infused with naturally derived THC and CBD, and are currently available online and at retail locations in Florida and Illinois.

Key Details

• Product Line: Onward and Upward THC-infused beverages.
• Potency: 10 milligrams per serving.
• New Flavors Launched:
  • Onward Berry Smash
  • Onward Cosmopolitan
  • Onward Lemon Drop Martini
  • Onward Paloma
  • Upward Half & Half (iced tea and lemonade)
• Ingredients: Infused with naturally derived THC and CBD (cannabidiol).
• Origin: Crafted in the United States.
• Compliance: Farm Bill-compliant beverages.
• Availability: Available online and at retail locations in Florida and Illinois.
• Distribution Channels: Online via Drink Onward website; physical retail locations.

Notable Quotes

• "Strong sell-through of our 10-milligram flavours highlights the growing demand for THC beverages," said Trulieve chief executive officer Kim Rivers. "We are pleased to launch these new flavours, providing consumers greater choice within our Onward cocktail alternative and Upward infused energy drink assortments."