Spin Master's Primal Hatch Jurassic T. REX hits stores

Executive Summary

• Spin Master Corp. has launched the Primal Hatch Jurassic World T. REX toy at major United States retailers, developed in collaboration with Universal Products & Experiences.
• The product has achieved significant commercial traction, becoming a No. 1 best seller on Amazon.com in its category and winning international accolades including the Grand Prix du Jouet (France) and Top Toy at Argos (U.K.).
• The toy has generated substantial digital engagement, accumulating over four million views on TikTok since its debut at New York Toy Fair.

Key Details

• Product Name: Primal Hatch Jurassic World T. REX.
• Retail Availability: Available at major United States retailers nationwide.
• Pricing: Suggested retail price of $65.99 (U.S.).
• Product Features: Interactive toy allowing kids to hatch and raise a T. REX; the dinosaur's personality evolves (fierce predator or friendly companion) based on user interaction and training.
• Digital Performance: Over 4 million views on TikTok since New York Toy Fair debut.
• Media Recognition: Touted by CNET as "bringing an iconic movie scene to life."
• Awards: Grand Prix du Jouet (France); Top Toy at Argos (U.K.).
• Licensing: Developed in collaboration with Universal Products & Experiences, leveraging the Jurassic World franchise (Universal Pictures and Amblin Entertainment).

Notable Quotes

• "The Primal Hatch Jurassic World T. REX offers an unforgettable experience that immerses kids in a new level of play," said Doug Wadleigh, Spin Master's president of toys. "From the intricately detailed egg and its remarkably lifelike hatching to the T. REX's ability to respond to training, it captures the awe and wonder of dinosaurs."