Award-Winning Breckenridge Distillery Makes Bold Entry into Tequila with Launch of Casa Breck

Executive Summary

• Tilray Brands, Inc. (via its subsidiary Breckenridge Distillery) launched Casa Breck Tequila, marking its entry into the tequila spirits category.
• The initial product lineup includes Casa Breck Blanco and Casa Breck Reposado, crafted using hand-harvested blue agave from Jalisco, Mexico.
• The Reposado expression is aged in Breckenridge Bourbon Whiskey barrels located in Mexico, blending Rocky Mountain and Mexican heritage.

Key Details

• Product Line: Casa Breck Tequila (Blanco and Reposado).
• Origin & Ingredients: Hand-harvested blue agave from the mineral-rich soil of Jalisco, Mexico; fermented with precision.
• Aging Process: Casa Breck Reposado is aged in Breckenridge Bourbon Whiskey barrels located in Mexico; Añejo and Extra Añejo expressions are also in production/aging.
• Pricing:
  • Casa Breck Blanco: $32.99–$34.99 per 750ml bottle.
  • Casa Breck Reposado: $37.99–$39.99 per 750ml bottle.
• Flavor Profile (Blanco): Notes of rich cooked agave, vanilla, delicate honey, lemongrass, and a creamy, refined finish.
• Flavor Profile (Reposado): Notes of cooked agave, creamy vanilla, light caramel, oak, and subtle black pepper spice.
• Brand Positioning: Described as a fusion of the Rocky Mountains’ rugged spirit and the vibrant heart of Jalisco, Mexico.
• Company Context: Breckenridge Distillery is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY).

Notable Quotes

• "Casa Breck was born from our desire to honor tradition while exploring new frontiers in flavor... We’re excited to share a tequila that feels both rooted and revelatory." — Bryan Nolt, Founder of Breckenridge Distillery.