Tilray offers 10 mg formats of two THC beverage brands

Executive Summary

• Tilray Brands Inc. is expanding its hemp-derived Delta-9 THC (HDD9) beverage portfolio by introducing 10-milligram (mg) formats for its Fizzy Jane's and Happy Flower brands.
• Fizzy Jane's, a sparkling seltzer line, now offers 10 mg HDD9 options in vanilla, blood orange, and lemon lime flavors, joining its existing 5 mg lineup.
• Happy Flower is launching the "Super Bloom Collection" featuring 10 mg canned cocktails (margarita, strawberry daiquiri, peach bellini) and rolling out six-count variety packs in both 5 mg and 10 mg formats.

Key Details

• Fizzy Jane's Expansion:
  • New 10 mg HDD9 THC format added to the existing 5 mg lineup.
  • Flavors: Vanilla, blood orange, and lemon lime.
  • Nutritional info: 15 calories or fewer per can.
  • Availability: Online via Fizzy Jane's website (select markets) and expanded retail across 10 states, including New Jersey, Ohio, and Florida.
  • Pricing: $15.99 SRP for 5 mg four-pack; $17.99 SRP for 10 mg four-pack.
• Happy Flower Expansion:
  • Launch of "Super Bloom Collection": 10 mg line of signature flavors including margarita, strawberry daiquiri, and peach bellini.
  • Introduction of six-count variety packs in both 5 mg and 10 mg formats (two cans of each flavor).
  • Availability: Online via Happy Flower website and select retailers including Total Wine & More and ABC Fine Wine & Spirits.
  • Pricing: $17.99 SRP for 5 mg four-pack; $19.99 SRP for 10 mg four-pack.
• Strategic Context:
  • The expansion aims to meet consumer demand for variety in both flavor and experience within the evolving THC beverage space.
  • Products are positioned for summer consumption, social connection, and providing an alcohol-free alternative with zero hangover.

Notable Quotes

• "As the THC beverage space continues to evolve, consumers are seeking variety, not just in flavour, but in experience," said Sam Garfinkel, senior vice-president of commercial operations and strategy at Tilray. "With Fizzy Jane's and Happy Flower, we're meeting consumers where they are, whether you are entering the category or looking for an enhanced experience. These new formats are crafted for summer moments, social connection and the growing demand for HDD9 options."