Rogers Communications launches Rogers Satellite

Executive Summary

• Rogers Communications Inc. launched "Rogers Satellite," a new satellite-to-mobile text messaging service available to all Canadians, significantly expanding its coverage area to over 5.4 million square kilometres (more than 2.5 times that of any other Canadian wireless provider).
• The service utilizes low-earth orbit (LEO) satellites paired with Rogers' national wireless spectrum, allowing standard modern smartphones to connect in remote areas without traditional cell service.
• Initial capabilities include text messaging and text-to-911, with future expansions planned for apps, data, and voice services.

Key Details

• Coverage Expansion: Rogers now covers over 5.4 million square kilometres in Canada, a 2.5x increase over competitors, addressing the 82% of the country previously uncovered by traditional wireless networks.
• Technology: Uses low-earth orbit (LEO) satellites and Rogers' national wireless spectrum; works on most modern smartphones.
• Service Capabilities:
  • Initial rollout supports text messaging and text-to-911.
  • Future expansion includes apps, data, and voice services (including 911 voice).
  • Service is available outdoors where the sky is visible.
• Pricing and Availability:
  • Beta Trial: Free for all Canadians starting today; ends in October.
  • Post-Beta Pricing: Included at no additional cost on the "Rogers Ultimate Plan"; available for $15/month for other Canadians.
  • Beta Discount: Participants receive a $5/month discount for the first 12 months after the beta ends.
• Strategic Context: Rogers has invested $45 billion over the past 40 years in wireless innovations (1G through 5G); this launch is positioned as the next major leap in connectivity.

Notable Quotes

• Tony Staffieri, President and CEO, Rogers: "We're proud to introduce this ground-breaking technology to help Canadians stay safe and connected in more places... this new technology represents the next big leap in wireless connectivity."
• Mark Kennedy, Chief Technology Officer, Rogers: "Now, with Rogers mobile spectrum paired with satellite technology, Canadians can turn their smart phone into a satellite phone to stay connected and access text-to-911 in some of the most remote parts of Canada."
• Chris Mushumanski, President, B.C. Search and Rescue Association: "The ability to send text messages, including text-to-911, during the initial rollout from areas without traditional coverage, represents a crucial step forward for search and rescue operations."
• Brian Carriere, President, Search and Rescue Association of Alberta: "For the first time, people in remote areas will have direct access to emergency services without needing specialized equipment."
• Rick Dumas, President, Northwestern Ontario Municipal Association: "Reliable connectivity is not a luxury -- it's a necessity for safety, economic growth and community well-being."