Rogers Communications rolls out Rogers Satellite

Executive Summary

• Rogers Communications Inc. has officially launched "Rogers Satellite," a satellite-to-mobile service designed to provide connectivity in areas without traditional cellular coverage, marking a first for Canada.
• The service initially supports text messaging and a suite of popular applications, including WhatsApp, Google Maps, and AccuWeather, with plans to expand to data and voice services, including 911 voice services, in the future.
• Rogers also launched satellite-to-mobile connectivity for Internet of Things (IoT) applications, targeting remote industries such as forestry, mining, and fleet tracking.

Key Details

• Service Launch: Rogers Satellite is now available, offering voice and video calling capabilities via satellite for Canadians in remote areas.
• Supported Applications: The initial rollout includes support for WhatsApp, Google Maps, AccuWeather, X, and CalTopo on most modern smartphones. The list of satellite-ready apps is expected to grow as developers update their software.
• IoT Connectivity: The company launched satellite-to-mobile for IoT businesses, enabling connectivity for fleet/asset tracking on remote highways and rail corridors, as well as automated sensors in forestry and mining sectors.
• Beta Trial Results: During a free beta trial launched in July, customers sent over one million satellite text messages, including texts to 911.
• Pricing and Availability:
  • Rogers customers on select plans can access Rogers Satellite at no additional cost for promotional periods.
  • General pricing is set at $15 per month for all Canadians.
  • Beta trial participants receive a $5-per-month discount for the first 12 months.
• Future Roadmap: The service will expand to support data and voice services, specifically including 911 voice services for all Canadians.

Notable Quotes

• "We're proud to be the first and only provider in the country to offer this groundbreaking technology so Canadians can stay connected. The launch of Rogers Satellite builds on our legacy of innovative firsts and bringing the best technology to Canadians," said Tony Staffieri, president and chief executive officer of Rogers.
• "We've had a terrific response from Canadians using Rogers Satellite," said Mr. Staffieri. "During the trial, customers sent over one million satellite text messages, helping them stay safe and connected all across the country."