Stingray launches karaoke feature in BYD vehicles

Executive Summary

• Stingray Group Inc. has launched a next-generation in-car karaoke experience specifically integrated into BYD vehicles, marking the debut of its new scoring mode.
• The system leverages technology from Singing Machine, which Stingray recently acquired, featuring proprietary microphones with "Perfect Pitch" real-time correction and gamified vocal scoring.
• The integration involves co-development with BYD’s product strategy and New Technology Research Institute, offering access to over 100,000 licensed songs and various professional-grade voice effects.

Key Details

• Product Integration: The karaoke system is initially available for most Ocean and Dynasty series BYD models, with plans to extend to Denza models in the near future.
• Hardware Technology: Features two Singing Machine microphones equipped with a custom DSP chip for real-time pitch correction ("Perfect Pitch"), ultralow latency, and instant connectivity.
• Software Features: Includes a new gamified scoring mode, vocal coaching, harmonizing effects, and a suite of voice effects (KTV, music hall, recording studio, acoustic mode).
• Content Library: Provides access to over 100,000 licensed songs across multiple languages and genres via the Stingray Karaoke app.
• Development Partnership: The microphones were co-developed with BYD automotive product strategy and the New Technology Research Institute.
• Strategic Context: This launch follows Stingray's acquisition of the Singing Machine Company, positioning it as the industry's first fully integrated in-car karaoke system for BYD drivers.

Notable Quotes

• Jim Riley, President of U.S. division at Stingray: "Stingray is committed to pushing the boundaries of in-car entertainment. The integration of Singing Machine's leading microphone technology into our portfolio allows us to deliver an unparalleled, seamless experience for music lovers on the road... We're excited to set a new benchmark for road trip fun and musical engagement."
• Stella Li, Executive Vice-President of BYD and CEO of BYD Americas: "By integrating Stingray's all-in-one karaoke solution, which includes the latest Singing Machine microphones and advanced scoring and pitch correction features, we're redefining what in-car entertainment can be. Every journey becomes an opportunity to sing, compete and connect."