Stingray to launch BYD co-branded in-car audio service

Executive Summary

• Stingray Group Inc. launched a co-branded in-car entertainment solution, "BYD Audio by Stingray," in partnership with BYD, a leading manufacturer of new energy vehicles.
• The service integrates Stingray’s full suite of audio products, including music channels, podcasts, global radio, Stingray Karaoke, and Calm Radio, into BYD vehicles.
• The rollout is scheduled to begin via over-the-air (OTA) updates in BYD's European markets in early 2026, followed by expansion to all BYD markets globally.

Key Details

• Partnership: Co-branded solution between Stingray Group Inc. and BYD.
• Product Name: BYD Audio by Stingray.
• Content Offerings:
  • Hundreds of expertly curated music channels refreshed weekly.
  • Over four million popular podcasts.
  • Thousands of global radio channels.
  • Stingray Karaoke with microphone functionality.
  • Calm Radio for relaxing soundscapes.
• Technical Features:
  • Seamlessly integrated in-vehicle infotainment (IVI) service.
  • Tailorable to automaker brand identity and target demographic.
  • Navigation by genre and era with high-resolution album artwork.
  • Dynamic visualizer with customizable color themes.
  • Streamlined, driver-safe controls.
• Monetization Models: Supports both premium and ad-supported subscription models.
• Rollout Schedule:
  • Initial launch: Early 2026 in BYD's European markets across all vehicle models.
  • Subsequent expansion: All BYD markets globally.
• Strategic Impact: Strengthens Stingray's position as a premier provider for in-car entertainment and completes the Stingray entertainment suite in BYD vehicles.

Notable Quotes

• Jim Riley, President of Stingray Music USA: "The launch of this new co-branded IVI product marks a significant milestone in our mission to deliver unparalleled entertainment experiences wherever consumers are... By integrating our full suite of audio products, from chart-topping music to karaoke and wellness, we are collectively redefining what in-car entertainment can be and providing a co-branded engaging solution for automakers."
• Stella Li, BYD Executive Vice-President: "Stingray's suite of audio services will play an important role in our cutting-edge cabin features. We're excited that BYD Audio by Stingray will offer customers an exceptional, world-class music, podcast and radio experience to enhance every journey."