QYOU Media receives TikTok agency partner badge

Executive Summary

• QYOU Media Inc. has been officially recognized as a "Badged TikTok Agency Partner," a status that validates its expertise in creator collaborations, platform-native creative, and TikTok-first advertising strategies.
• The partnership enables QYOU to help brands build and optimize high-performing TikTok campaigns, integrating creator marketing with media for a unified approach across organic and paid strategies.
• QYOU is formalizing and expanding its media practice to support the distribution and amplification of creator-led content, reflecting continued investment in scalable, platform-native solutions.

Key Details

• Partnership Status: QYOU is now a "Badged TikTok Agency Partner," allowing it to assist brands in developing TikTok-first campaign strategies.
• Target Sectors: The company supports brands in entertainment, consumer packaged goods (CPG), gaming, beauty, and other categories.
• Strategic Expansion: QYOU is expanding its media practice to further support the distribution and amplification of creator-led content across TikTok.
• Recent Campaign Accolades:
  • Smile 2 (Paramount Pictures): Winner, Digiday streaming and video awards (best social video campaign); Winner, Digiday content marketing awards (best use of TikTok); Silver honoree, Shorty awards (TikTok category); Honoree, Webby awards (best use of social media); Bronze Telly awards.
  • A Quiet Place: Day One (Paramount Pictures): Short list, Clio Entertainment; Gold winner, ANA Reggie awards (influencer marketing); Winner, Digiday content marketing awards (best brand/influencer collaboration); Bronze Telly awards.
  • Assassin's Creed Mirage (Ubisoft): Winner, Global Influencer Marketing Awards (best gaming campaign 2024); Winner, Digiday content marketing awards (best use of TikTok 2024).
  • Paradise (Hulu): Bronze, Clio awards (social media -- use of influencer and talent).
• Key Partnerships: QYOU has partnered with major organizations including Paramount Pictures, Kraft Heinz, Disney, and Activision.

Notable Quotes

• Glenn Ginsburg, President of QYOU Media: "TikTok is where culture is created in real time, and being recognized as an official agency partner is a meaningful milestone for QYOU. This badge reflects our team's deep understanding of the platform, our creator-first approach, and our ability to build campaigns that drive impact and genuinely connect with audiences."
• Curt Marvis, CEO of QYOU Media: "Earning TikTok agency partner status is a validation of the strategic and creative work our teams deliver every day. As brands increasingly look to TikTok to drive culture, commerce and connection, this partnership positions QYOU to play an even bigger role in shaping what modern creator marketing looks like."
• Kimberly Wu, Global Head of Marketing Partnerships, TikTok: "At TikTok, we are always looking for ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that resonate with TikTok communities. We are excited to lean into the media and creative service model with agencies to provide brands with innovative solutions that continue to level up their TikTok campaigns."