Propel, Column form partnership to expand credit access

Executive Summary

• Propel Holdings Inc. has entered into a strategic partnership with Column N.A., a nationally chartered bank, to expand its access to credit across the U.S.
• The partnership will launch a new unsecured personal loan product called "Freshline" under Propel's CreditFresh brand and ForwardFlow line of business, targeting an underserved consumer segment and new geographies.
• The product is expected to launch in Q1 2026, with Propel providing servicing and forward-flowing loan economics to third-party partners.

Key Details

• Partnership Structure: Propel Holdings partners with Column N.A. to leverage Column's national footprint and modern banking platform.
• Product Name: Freshline (provided by Column).
• Launch Timeline: Expected to launch in Q1 2026.
• Target Market: Underserved consumer segment and additional geographies not currently served by Propel.
• Operational Roles: Propel will provide servicing and forward-flow the loan economics to third-party partners.
• Company Background: Propel has over 14 years of experience enabling credit to underserved consumers in the U.S., Canada, and the UK, having enabled over $2 billion in credit.
• Strategic Goal: To dramatically accelerate U.S. growth and create best-in-class products for a large segment of the underserved market.

Notable Quotes

• Clive Kinross, CEO of Propel Holdings: "After significant planning and development, we're proud to announce our partnership with Column to further expand Propel's presence in the U.S. credit market into a new, large underserved consumer segment... Together, we will create best-in-class products for a large segment of underserved market that Propel does not serve today."
• Brian Fishbein, Chief Investment Officer at Column: "Our team has long respected Propel's vision, discipline and profitable growth... They'll be a strong strategic partner in delivering best-in-class credit products to more underserved U.S. customers."