Pollard Banknote, Oklahoma lottery sign contract

Executive Summary

• Pollard Banknote Ltd. has been awarded a contract by the Oklahoma Lottery Commission to provide a turnkey loyalty solution and related digital services.
• The contract has an initial term of one year with six one-year renewal options, totaling approximately $10 million (U.S.).
• The scope includes the development of a new Players Club loyalty platform, a redesigned website, native mobile applications, and integrated CRM and marketing support.

Key Details

• Contract Value: Approximately $10 million (U.S.), inclusive of initial term and renewal options.
• Contract Term: Initial term of one year, with six one-year renewal options.
• Start Date: November 24, 2025.
• Scope of Services:
  • Development and launch of a new Players Club loyalty platform.
  • Redesigned website.
  • Native mobile applications for iOS and Android.
  • Integrated customer relationship management (CRM) system.
  • Comprehensive strategic marketing and analytical support.
  • Mobile claims and mobile cashing functionalities.
• Technology Stack:
  • Loyalty platform powered by Pollard Banknote's playON player engagement solution.
  • CRM powered by Bloomreach, enabling real-time automation, personalized player journeys, and targeted messaging.
  • Advanced analytics and visualization tools to monitor engagement and optimize campaigns.
• Strategic Impact: This is the Oklahoma Lottery's first collaboration with Pollard Banknote, aimed at enhancing player engagement and supporting responsible play.
• Oklahoma Lottery Context:
  • Raised over $1.4 billion for education since 2005.
  • Fiscal year 2025 total sales: over $305 million.
  • Fiscal year 2025 contribution to education: over $72 million.

Notable Quotes

• Jay Finks, Executive Director, Oklahoma Lottery Commission: "We're excited to partner with Pollard Banknote and to usher in a new era of digital engagement for our players... Their deep expertise that leverages the most modern technology in the industry will deliver a best-in-class experience and enhance the lottery's digital presence."
• Shannon DeHaven, Senior Vice-President, Digital Engagement, Pollard Banknote: "We are honoured that the Oklahoma Lottery has chosen us as its loyalty partner... Our team looks forward to supporting the lottery's vision, driving long-term player engagement and helping generate revenue for good causes in Oklahoma."