Nepra enters N.A. distribution deal for Manuka honey

Executive Summary

• Nepra Foods Inc. has entered into an exclusive North American distribution agreement with Naki New Zealand for its award-winning Unique Manuka Factor (UMF)-certified Manuka honey products.
• The partnership designates Nepra as the sole distributor and sales team for Naki’s products in North America, with operations commencing in the fourth quarter of 2025.
• The deal aligns with Nepra’s strategic pivot toward resilient, consumer-facing verticals and direct-from-source supply chains to diversify its business beyond its core allergen-free ingredient technologies.

Key Details

• Agreement Structure: Exclusive North American distribution and sales rights for Naki New Zealand’s Manuka honey products.
• Effective Date: The partnership begins in the fourth quarter of 2025.
• Counterparties: Nepra Foods Inc. (distributor) and Naki New Zealand (producer).
• Product Details: Naki’s products are UMF-certified, hive-traceable, and sourced from groves in the Taranaki region of New Zealand.
• Market Context: The North American Manuka Honey Market is valued at $207 million (U.S.) in 2025 and is projected to reach $393 million by 2035, representing a 6% growth rate.
• Strategic Rationale: Nepra aims to reduce volatility and scale across North American markets by leveraging exclusive distribution strength in the premium natural products sector.
• Naki Credentials: Naki has won gold at the 2023 Paris Honey Awards and 2021 London Honey Awards for UMF 20-plus and UMF 15-plus Manuka honey.
• Confidentiality: Further contract details, including financial terms, remain confidential.

Notable Quotes

• "Pairing Naki's award-proven source strength with Nepra's resources can lead to quality returns," said William Hogan, chief executive officer of Nepra Foods.