Nowvertical expands contract with global events client

Executive Summary

• Nowvertical Group Inc. secured over $3.8 million in new engagements during Q1 2026 with a global enterprise client in the international events and exhibitions sector.
• This expansion brings the cumulative contract value for this specific client to over $26 million, marking the largest account relationship established by the company to date.
• The engagement focuses on connecting customer, operational, and financial data to improve visibility into commercial performance, including exhibitor engagement and revenue generation.

Key Details

• Contract Value: Over $3.8 million in new engagements signed in Q1 2026.
• Cumulative Account Value: The specific client account has surpassed $26 million in total cumulative contract value.
• Client Sector: International events and exhibitions, operating hundreds of large-scale events annually across multiple markets.
• Scope of Work: Connecting customer, operational, and financial data across the client's global event portfolio to improve visibility into commercial performance (exhibitor engagement, revenue generation, demand trends).
• Duration: The engagement spans the year 2026.
• Financial Performance: The account operates with a gross margin consistent with corporate-level targets.
• Technology Stack: Utilizes AI-enabled data engineering and specialized domain expertise to improve implementation efficiency.

Notable Quotes

• "Many large enterprises struggle to connect customer activity to revenue outcomes across fragmented data environments," said Sandeep Mendiratta, chief executive officer of Nowvertical. "Our work with this client demonstrates the value of bringing customer and financial data together into a unified platform that enables leadership teams to understand the true commercial performance of their business."